We’re Like the Gym. But at Home.
We understand that life’s hectic. Gyms are crowded. Your job. Friends, family. It’s a lot.
Working out shouldn’t be.
That’s why we’re here to help you carve out a little space, cut through the chaos, and get a solid workout in, without ever leaving the house. It’s fitness on your terms, without the commute, the sweaty grunters, or the wait for equipment.
Our Story
How it Started
Finer Form began over a lunch conversation with two colleagues from Boston. One of our founders had just bought a sit up bench online that turned out to be a piece of junk. The back board was too short. The “steel” was flimsy. The bolts wouldn’t stay tight. You just couldn’t get a good workout on it. Which begged the question: Why does most at-home gym equipment feel so flimsy?
Rather than ponder too long, we talked about a solution. Could we make better at-home gym equipment? Made from stronger steel, with a better design and thicker, more comfortable padding? Could it last for many years without falling apart, even with tough workouts?
That was the challenge—and that’s what Finer Form is still striving to provide: long-lasting home fitness equipment that’s both reliable and affordable.
How it's Going
It’s been a journey, but a great one. For the first few years, we introduced new models, worked with great partners like Amazon and Shopify and started to see some success. People loved the benches and dumbbells, and that was gratifying.
These days we’re proud to be one of the top e-commerce fitness brands in the U.S. and Canada. We’ve shipped hundreds of thousands of benches, dumbbells, and gear to folks from total beginners to full-on beast mode warriors.
Our goal? Keep making awesome equipment so you can skip the gym, skip the excuses, and still get a killer workout in—right from home, coffee in hand if necessary.
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